![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image/.thumbnails/adidas_featured-39JtprAG.jpg/adidas_featured-39JtprAG-770x400.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium](https://miro.medium.com/v2/resize:fit:1400/0*Mb1T55usnr1z65ln.jpg)
Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium
Chaka on Twitter: "Puma and Adidas were founded by brothers who originally ran a shoe company together but they split apart. The brothers, Rudolf Dassler (PUMA) and Adolf Dassler (ADIDAS) ran the
![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/61399pBHJgL._AC_UF1000,1000_QL80_.jpg)